Crypto businesses are ramping their marketing efforts with athletes, with Beckham the latest to join up with blockchain provider DigitalBits.

David Beckham, the iconic former English Premier League player, has become a worldwide brand ambassador for the DigitalBits blockchain, introducing his own line of NFTs in the process.

According to the brand ambassador statement, Beckham will issue a series of NFTs and “other Network-based digital assets,” with minting taking place on the DigitalBits blockchain.

Beckham described the NFT collections as a “opportunity to develop new online experiences for my followers.” Beckham has approximately 138 million followers on Instagram, Facebook, and China-based social media platforms Weibo and Douyin, according to DigitalBits, with an annual impression rate of more over nine billion.

Crypto organizations, particularly crypto exchanges, are expanding their collaborations with sports teams and celebrities in an attempt to reach out to mainstream customers.

CoinSpot has launched an NFT marketplace

CoinSpot, an Australian-based cryptocurrency exchange, has announced the debut of its new in-app NFT marketplace, which allows users to buy digital art using a variety of cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), and others.

CoinSpot said that for the time being, it would only display a limited number of NFTs, including those from the Bored Ape Yacht Club, with additional collections to be added in the coming months.

According to Gary Howells, Chief Product Officer of CoinSpot, the marketplace was developed to streamline the process of purchasing an NFT and make the transaction more inexpensive by charging lower costs than existing markets.

Snoop and Wiz release songs exclusively for ApeCoin holders.

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Snoop Dogg and Wiz Khalifa, two American rap artists, have created a unique project comprising of eight songs marketed as NFTs and containing a theme song for the Bored Ape Yacht Club.

The compilation, named “Ape Drops 03: An 8th,” can be minted via Manifold, with each tune accessible exclusively for purchase using ApeCoin (APE) at costs ranging from 12 to 15 APE ($155 to $195).

Snoop Dogg and Wiz Khalifa both have Bored Ape NFTs as their Twitter profile images. Snoop has been engaged in the cryptocurrency arena, lately releasing 10,000 playable avatars and a “SnoopVerse” in collaboration with the SandBox metaverse.

Liverpool Football Club has joined forces with Sotheby’s.

Liverpool FC, an English Premier League football club, presented their first NFT collection in collaboration with New York-based auction house Sotheby’s.

The set includes two series, each having 24 artwork NFTs highlighting a team member. The “Legendary” collection will be auctioned off and sold to the highest bidder, while the “Hero” collection will be offered for a more affordable $75.

Other Interesting Information:

The US Department of Justice has arrested Frosties NFT project creators Ethan Nguyen and Andre Llacuna on wire fraud and money laundering charges for allegedly carrying out an NFT rug pull. If they are found guilty on both counts, they may face up to 40 years in jail.

The initiative is selling plots of land and “citizenship” to the island as NFTs and claims that the whole economy would operate on cryptocurrencies and blockchain technology on one of Vanuatu’s islands, called “Satoshi Island.”

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